Privacy policy

1. Introduction

Welcome to Belori. We are an Indian e-commerce brand committed to delivering quality products and a trustworthy shopping experience. Your privacy matters deeply to us, and this Privacy Policy outlines how we gather, use, store, and protect the information you share with us when you shop on our website, reach out to us, or engage with our brand.

By browsing or purchasing from Belori, you agree to the practices described in this policy. If you have any questions at any time, you can reach us at Belori.support@gmail.com.

 

2. Information We Collect

To serve you well, we collect various types of information depending on how you interact with us:

Personal & Contact Details

Your full name, email address, and phone number

Shipping and billing addresses

Date of birth, if you choose to share it (e.g., for birthday offers)

Order & Account Information

Purchase history, order status, and delivery preferences

Login credentials if you create a Belori account

Communications with our support team

Payment Information

We do not store your card or banking details directly. All transactions are handled by our secure, RBI-compliant payment partners.

Technical & Browsing Data

Browser type, device information, and IP address

Pages visited, time spent, and clicks on our website

Cookies and session data (see Section 6)

 

3. How We Use Your Information

The information we collect serves the following purposes:

Processing, fulfilling, and tracking your orders

Sending you order confirmations, shipping updates, and delivery notifications

Responding to your queries, complaints, or after-sales requests

Sending promotional offers and updates only with your consent

Improving our website, product offerings, and customer experience

Preventing fraud and ensuring platform security

Meeting our legal and regulatory obligations under Indian law

You may opt out of marketing communications at any time by clicking 'Unsubscribe' in any of our emails or by writing to us at Belori.support@gmail.com.

 

4. Data Sharing & Third Parties

We do not sell, trade, or rent your personal data to anyone. We only share limited information with trusted third-party service providers who help us run our operations:

Logistics and courier partners  to ship and track your orders

Payment gateways to process transactions securely

Email and communication platforms  to send you updates and offers

Analytics and marketing tools to understand website performance and show you relevant content

All third parties we work with are bound by strict confidentiality obligations and may only use your data for the specific purpose we share it for.

 

5. Data Retention

We hold onto your personal information for up to 24 months following your last purchase or interaction with Belori. In some cases, we may retain data for a longer period if required by law, tax regulations, or accounting standards.

You can request deletion of your data at any time by reaching out to us (see Section 8).

 

6. Cookies & Tracking Technologies

Our website uses cookies and similar tools to provide a smooth and personalized browsing experience. These help us:

Remember your preferences and cart contents

Understand how visitors navigate our site

Show you relevant ads or products on other platforms

You can manage or disable cookies through your browser settings at any time. Please note that turning off cookies may affect how some features of the website function.

We may use anonymized browsing data for retargeting  showing Belori-related content on social media or partner platforms. You can opt out of this through your browser or social media privacy settings.

 

7. Data Storage & Security

Your data is stored on secure servers within India or in jurisdictions that comply with applicable data protection laws. We use industry-standard safeguards including:

End-to-end encryption for sensitive data transfers

Access controls limiting who can view your information

Regular security audits and system updates

While we take every reasonable precaution, no online system can be guaranteed to be completely risk-free. In the unlikely event of a data breach, we will promptly inform affected customers and notify the relevant authorities, along with the steps we are taking to address the situation.

 

8. Your Rights

As a Belori customer, you have the right to:

Access the personal data we hold about you

Request corrections to any inaccurate or outdated information

Ask us to delete your data (subject to legal obligations)

Withdraw your consent for marketing communications at any time

To exercise any of these rights, email us at Belori.support@gmail.com. We will acknowledge and act on your request within 7 business days, following identity verification where required.

 

9. Children's Privacy

Belori's website and products are suitable for all age groups. However, we do not intentionally collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such information, please contact us and we will promptly remove it.

 

10. External Links

Our website and marketing communications may include links to third-party platforms such as Instagram, Pinterest, or partner sites. Belori is not responsible for the content or privacy practices of these external sites. We encourage you to review their privacy policies before sharing any personal information.

 

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements. When we do, we will revise the 'Last Updated' date at the top of this page. Continued use of our website after any update constitutes your acceptance of the revised policy.

 

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please get in touch with us:

Belori Customer Support

Email: Belori.support@gmail.com

We aim to respond to all privacy-related queries within 7 business days.